Illustration: Aleksandra Niewiadomska-Ptak, BrightBrand How can I design a website that effectively sells my product?—this is a question every entrepreneur asks at the beginning of their journey. Your website is often the first impression potential customers have of your business.
Among website-building platforms, WordPress is a classic, but did you know there’s a powerful tool that lets you create a dream site without writing a single line of code? Webflow is more than just a website-building tool; it’s a platform that gives you full control over every pixel without needing any coding skills. It combines a visual editor with content management (CMS) capabilities and built-in hosting.
Do yourself a favor and try Webflow
When I started my journey in web design, I looked for a robust tool that would be easy to use for both myself and non-technical clients. Once a project is complete, the website ends up in the client’s hands, and they should be able to manage content and make updates without needing my help. Webflow was the answer to my needs. It allows me to create unique designs without coding. Most importantly, clients are thrilled with how easy it is to manage content on their site. Compared to WordPress, which often requires additional technical skills, Webflow provides a more intuitive and cohesive work environment.
Below are a few other reasons that convinced me to work with Webflow. See if it’s the right solution for you.
Quick start
Webflow doesn’t require complicated setup. You can start creating right away without installing additional tools or dealing with frequent updates.
Visual editor
Webflow’s advanced editor allows complete customization of your site’s appearance without the need for code—just select an element and place it where you want. This feature makes website creation simple and intuitive, allowing you to quickly test new ideas and make design changes.
Animations and interactions
Webflow offers extensive options for designing interactive elements and animations on websites without needing code. This makes it easy to add dynamic effects that capture your audience’s attention.
Full design control
While WordPress relies mainly on pre-made templates that limit customization without code, Webflow lets you freely create unique layouts from scratch.
Security and stability
Webflow offers built-in hosting on CDN servers, which means fast loading speeds and smooth performance. It doesn’t require plugin installations or manual updates, reducing the risk of technical issues and potential attacks on your site.
Where does Webflow fall short compared to WordPress?
Although Webflow brings a fresh, modern approach to web design, WordPress still has undeniable strengths. As the world’s most popular platform, it offers a rich ecosystem of resources, a vast support community, and many years of development.
Below are some factors to consider when choosing the right platform for your website.
Maintenance costs
Webflow’s pricing plans can be complex. Selecting the right plan to meet your business needs can be a challenge. If you need help choosing the best subscription, feel free to reach out, and I can help you pick the right package for your business.
No mobile content editing
Unlike other CMSs, Webflow doesn’t offer a mobile app for content and design edits. All site changes must be made via a computer or tablet, which can be inconvenient if you prefer working from your phone.
Limitations in E-commerce
Webflow’s e-commerce system is still in its early stages and offers basic features, which are ideal for small stores. However, if you’re aiming for more advanced online sales, Webflow may not be sufficient.
Only for standard solutions
If your project requires custom solutions, such as server-side logic and unique workflows, WordPress may prove to be a better fit.
Summary
In my opinion, Webflow is the “golden middle ground” for creating websites. For designers and web developers, it’s a convenient, flexible tool that allows live design previews, experimentation, and full control over the site—all without delving into code.
For business owners, it’s an ideal platform, providing modern, simple solutions for websites that are easy to manage without technical skills.
If you have questions about Webflow or would like to build a site with me, feel free to reach out! I’d be happy to answer any questions and help you build the perfect website for your business.